Sao Paulo Pride 2024: parade route, events & hotels

São Paulo Pride, recognized as the world's largest pride parade, is a vibrant and colorful celebration that attracts over a million attendees from across the globe. Scheduled annually on the Sunday following Corpus Christi, the parade makes its way down Avenida Paulista, pulsating with energy, festivity, and an unyielding spirit of advocacy for LGBTQ+ rights.

What happens at Sao Paulo Pride?

The event begins with a week filled with parties and gatherings leading up to the grand parade. São Paulo transforms into a festive hub with numerous venues hosting special events. These include dance parties, drag performances, and an array of cultural festivities that showcase the diversity and creativity of the LGBTQ+ community. Popular spots during the event are Largo do Arouche and Pinheiros, known for their dynamic nightlife and inclusive atmosphere.

Where to stay during Sao Paulo Pride?

Visitors to São Paulo Pride can expect not just a parade but a holistic festival experience. The city offers a variety of accommodations, from luxurious hotels to budget-friendly options, all strategically located to keep visitors close to the parade route and party venues. Key areas for tourists include Bela Vista, known for its proximity to cultural sites and lively streets, and Jardins/Cerqueira César, famous for its upscale dining and shopping. See our Sao Paulo hotel guide here.

What's the history of Sao Paulo Pride?

The São Paulo Pride Parade was founded in 1997 and has grown to become one of the largest pride parades in the world. Initially organized by the Gay Group of Bahia and later taken over by the Associação da Parada do Orgulho GLBT de São Paulo, it began as a small movement and has evolved into a massive event that attracts millions of participants. Its growth reflects Brazil's increasing activism and visibility in LGBTQ+ rights, showcasing a vibrant mix of celebration and political advocacy.