Adam’s Love is a project by non-profit organization Adam's Love Global Foundation for MSM and Transgender Health (ALGO), based in Thailand and with operations globally. The project leverages innovative HIV service delivery models and communications technologies to scale-up HIV prevention and care services and reduce the impact of HIV epidemic among MSM and Transgender communities globally.

Adam's Love website provides extensive information, entertainment, online counseling and expert advice for MSM community in Thailand and all over the world. The project offers counseling on HIV/AIDS, engages celebrities to de-stigmatise MSM/HIV issues, empowers MSM communities through conducting workshops, and encourages MSM to participate in online to offline (O2O) activities for HIV prevention and care services uptake.

ALGO Foundation is linked to a network of clinics across Asia that offer HIV testing, and care and support services for people living with HIV/AIDS.